PRL 214
Biography: This biography focuses on Robin Spensieri, the VP of Communications and Media Relations.
News Release: This is a news Release for Ben & Jerry's about an upcoming anniversary event.
Fact Sheet: This fact sheet accompanies the news release on Ben & Jerry's anniversary event. This gives all the basic information for the event.
Audience Persona: This document displays two personas that represent Ben & Jerry's Customers. Research was done to collect information to create two realistic publics that Ben & Jerry's may impact.
Applied PESO Model: The PESO model represents paid, earned, shared, and owned media. This document describes how Ben & Jerry's utilizes the model to reach their target audience.
Diversity Analysis: This paper analyzes Ben & Jerry's Diversity, Equity, and Inclusion initiatives.
Newsjacking: This is a mock social media post for Ben & Jerry's. This is an idea for a Tik Tok that would be posted by the company.
Email Pitch: This is an example of an email pitch inviting a reporter to write about Ben & Jerry's anniversary event.
Media Briefing and Talking Points: This is an example of a mock media briefing that announces a change within a company along with talking points made during the announcement.